Insights
Long-form thinking from our engineers, designers, and product leads — usually written when something we encountered on a project felt worth sharing.
A field guide to building agentic systems that don't fall over the moment they meet a real workflow. We walk through the unsexy decisions — state stores, retry semantics, observability — that separate demos from production.
Read · 8 minStrategy decks are cheap. Code in users' hands is the only thing that teaches you the truth. A look at how three of our recent engagements treated the first launch as a research instrument.
Read · 6 minA practical decision framework that has nothing to do with Hacker News religion. We share the questions we ask ourselves before reaching for either, and where each genuinely earns its place.
Read · 11 minIf you can't measure quality, you can't ship AI changes safely. We walk through how we structure eval suites for retrieval-heavy products and the surprising things they catch.
Read · 9 minOur team is split across Dubai, Seattle, and Kolkata. Here's what we've learned about handing off incidents, runbooks that actually get used, and avoiding the 3am hero culture that wrecks small teams.
Read · 7 minMost products we inherit are suffering from the same thing: years of small additions that nobody pushed back on. A reflection on saying no, even when the customer is asking nicely.
Read · 5 minRetrieval is where most AI products quietly fail. Five questions we ask before believing a RAG system is doing what its dashboard claims.
Read · 10 minA design system fails or succeeds based on how teams adopt it, not on how clean the Figma library looks. Lessons from three rollouts that taught us this the hard way.
Read · 6 minWhy our default stack reaches for the unfashionable choice — and the small set of places where novelty actually pays off.
Read · 8 minLet's build
Whether you're testing a hypothesis or scaling an established product, we'd be glad to spend a half-hour helping you think through the next step — no pitch deck required.